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An evaluation of turn-taking strategies in Hausa language conversations among market vendors in Kano

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  • NGN 5000

Background of the Study
Turn-taking is a crucial element of conversational dynamics, enabling smooth exchanges and effective communication. In the vibrant markets of Kano, Hausa language conversations among market vendors exhibit well-established turn-taking strategies that facilitate negotiations, information exchange, and social interaction. Vendors rely on verbal cues, strategic pauses, and nonverbal signals to indicate when to speak and when to yield the floor (Musa, 2023). These practices are deeply embedded in the cultural norms of Hausa society, where respect and order are maintained through structured conversational turns. Traditional turn-taking strategies not only enhance the efficiency of commercial transactions but also reinforce social bonds within the marketplace. However, the rapid pace of modern market interactions and the influence of digital communication are contributing to variations in these time-honored practices (Suleiman, 2024). This study evaluates the turn-taking strategies employed by Hausa market vendors in Kano, aiming to understand how these techniques contribute to effective communication and to identify potential areas for improvement amid evolving market dynamics.

Statement of the Problem
Traditional turn-taking strategies among Hausa market vendors in Kano are facing challenges due to the fast-paced and sometimes chaotic environment of modern marketplaces. Inconsistent application of conventional cues can lead to interruptions and miscommunication during transactions (Musa, 2023). The integration of modern influences, including digital communication styles, further complicates these interactions, potentially undermining the orderly flow of conversation and the social norms that have long governed market discourse (Suleiman, 2024). This study seeks to evaluate the current state of turn-taking practices, identify factors contributing to conversational breakdowns, and propose measures to enhance communication efficiency among market vendors.

Objectives of the Study

  1. To identify and analyze turn-taking strategies in Hausa market conversations.

  2. To assess the effectiveness of these strategies in maintaining conversation flow.

  3. To recommend improvements for optimizing turn-taking practices.

Research Questions

  1. What turn-taking strategies are commonly used by Hausa market vendors?

  2. How do these strategies impact communication efficiency?

  3. What measures can improve turn-taking in market settings?

Significance of the Study
This study is significant as it evaluates turn-taking strategies in Hausa language conversations among market vendors in Kano, providing insights into effective communication practices in commercial settings. Its findings will benefit market regulators, educators, and communication experts by offering recommendations to enhance clarity and reduce misunderstandings in fast-paced environments. Improved turn-taking can foster smoother transactions and stronger social cohesion among vendors (Musa, 2023; Suleiman, 2024).

Scope and Limitations of the Study
The study is limited to evaluating turn-taking strategies among Hausa market vendors in Kano and does not extend to other communicative contexts.

Definitions of Terms

  • Turn-Taking: The process of alternating speaking roles in conversation.

  • Hausa Language: The language spoken by market vendors in Kano.

  • Market Vendors: Individuals engaged in buying and selling goods in a marketplace.





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